Odeon to screen Grand Prix racing
LONDON, ENGLAND — The Odeon chain is planning to bring live races to its screens.
Odeon, the U.K.’s biggest exhib chain, has teamed with Formula One Management to bring Brit auds live uninterrupted motor racing grands prix from across the world.
Starting Sunday, Odeon — in association with SuperVision Media — will screen 10 grands prix at 25 selected U.K. theaters. Other than the Canadian race on Sunday and Brazilian race on Nov. 2, all screenings will get off the grid at 1 p.m. local time. All screenings will run without adverts or interruptions.
Read more in Variety.