Lucknow theaters gear up to take on multiplexes

posted by Michael Zoldessy on June 24, 2008 at 7:57 am

In India, some classic theaters still standing are fighting back at the multiplexes by investing dollars in bringing their amenities up to date.

These halls are gearing up to give a tough fight to the multiplexes. They have invested a lot in providing modern amenities in their halls.

Huge investments are also made on spruce up the ambience marked by these halls to give viewers a better movie experience. The owner of a famous cinema hall in the city has spent over Rs 50 lakh on restructuring the interiors of his movie theatre.

“The viewers are very particular these days. It is also because of the varied choices, ranging from numerable cinema halls to multiplexes, they have. A viewer will only opt for a movie hall where he gets the best of comfort,” said senior manager of an eminent cinema hall in Lucknow.

Read more at Business Standard.