Big-screen giant Imax eyes digital future
With pressure to grow into more areas and still stay relevant, Imax is going digital.
The giant of the large-screen format is beginning one of the biggest initiatives in its 40-year history: switching from 70mm film to a digital system of projection.
Next month, the company will roll out the first three digital Imax installations with exhibitor AMC Entertainment — two in Washington and one in Baltimore. Three more will debut in August in Philadelphia. Imax expects to have digital systems deployed at 50 sites by year’s end, with the goal of converting its 296 owned or equipped theaters in 40 countries.
Imax believes that the digital offerings will prompt new installations and more studio films for release in Imax theaters.
Read more at Reuters.