New release shelf life
Not really news but Reuters takes a look at the state of staying power for summer flicks.
We live in a culture of instant gratification: instant-on appliances, fast food and, in some states, even day-of-registration voting.
Hollywood is not immune, especially during the summer months, when moviegoers descend each weekend on the newest movie at the multiplex like a swarm of hungry locusts.
Audiences make their likes or dislikes known instantly. The result is that hit or miss, no movie stays on theater screens for very long.