Wednesday is the new Friday for movie openings
I guess I wasn’t the only one that noticed this latest phenomenom that has been puzzling me as of late. For the rest of the month, expect to see major releases rolled out on Wednesday.
Pink is the new black; 50 is the new 40; and, when it comes to summer movies, Wednesday has become the new Friday.
Between now and Labor Day, the major studios and several independent distributors are releasing more than a half-dozen new films on a Wednesday, usually considered one of the slowest days of the week for moviegoing.
Read more at the Mercury News.