Going green at the movie theater

posted by Michael Zoldessy on August 14, 2008 at 3:45 pm

LOS ANGELES, CA — The new film “Sisterhood of the Travelling Pants 2” is pushing an environmental promotion along with the picture.

I was at the movies this weekend, seeing the obligatory summer blockbuster, when I spied a large donation container in the lobby of the Sherman Oaks ArcLight Theatre.

What’s this? I wander over to find a bin of donated jeans … and a convenient “Sisterhood of the Traveling Pants 2” tie-in, but don’t roll your eyes just yet. This all for a good cause.

The point is that Cotton Inc. is gathering used denim, in its ongoing “From Blue to Green” program, to recycle it into UltraTouch natural-cotton-fiber home insulation.

Read more at the Los Angeles Daily News.