‘Delirium’ with a little popcorn?
Hitting theaters across the country this week, Cirque du Soleil brings its show “Delirium” to the masses.
“It’s a high-definition experience,” says Rory Bruer, the president of Sony Pictures Releasing and the man behind the new Hot Ticket initiative—designed to send one-of-a-kind programming to your local movie theater.
Cirque du Soleil already delivers its shows in tents, casinos and arenas from Orlando to, now, Macau and Dubai. (“Kooza” is currently outside the United Center through Sunday.) In some ways, a movie screen is a logical extension of a multiplatform brand. The control-savvy Cirque did its own filming of “Delirium.”
Read the full story in the Chicago Tribune.