NYC’s Met Opera increases movie theater venues
The Met Opera has had such success with their broadcast that they are increasing the number of venues, mostly movie theaters, by 30%.
NCM Fathom, the alternative entertainment division of National CineMedia, is presenting the Met via the company’s digital network. Participating exhibs include AMC, Cinemark, Clearview, National Amusements and Regal.
“The audience for opera is growing with each new movie theater that joins our network,” said Met general manager Peter Gelb.
National CineMedia and the Met estimate the total worldwide attendance last season for “Live in HD” at 920,000, more than the total attendance at Lincoln Center.
Read the full story in Variety.