Village Roadshow to bring theater luxury up another notch
AUSTIN, TX — Incorporating many amenities already present in newer theaters across the United States like reserved seating, fancier food and alcohol, Village Roadshow plans to open new theaters in major markets with ticket prices as high as $35. The first two open in Seattle and Chicago next month.
“We’re redefining our business as a hospitality business,” said Robert Kirby, chairman of the entertainment conglomerate, which produces films and already has a line of Gold Class theaters operating Down Under as well as in Singapore and Greece.
Kirby said Gold Class was designed a decade ago to enable regular folks to enjoy movies the way Hollywood studio bigwigs do, in plush screening rooms with first-class catering.
“We can all get from A to B,” Kirby said, “but people like to drive a BMW. You can stay at a motel or enjoy the luxury of a Four Seasons Hotel.”
Will the market bear this type of theater chain?
Read more in the Austin American-Statesman.