Paramount ponies up for 3-D deal
Paramount is throwing in money to exhibitors to entice them to convert to 3-D.
Anxious to see more theaters converted to digital 3-D screens before DreamWorks Animation’s “Monsters vs. Aliens” opens in March, Paramount is offering to pay print fees directly to exhibitors who have the means to finance the conversion.
The digital cinema transition has been hit hard by the economic collapse and the freezing of the credit markets, which happened just as the consortium repping the country’s three largest circuits — AMC, Cinemark and Regal — was trying to secure a multimillion-dollar line of credit.
There are a number of consortia repping different circuits, or independently owned theaters.
Read more in Variety.