Glenwood Mall 3 Theater will re-open
GLENWOOD SPRINGS, CO — About 18 months ago, Carmike closed its triplex at the Glenwood Mall and ever since, the center’s management has been looking for a new operator. Although some interest was expressed, possible takers wanted to expand the theater’s number of screens which would take time; the mall’s managers wanted the theater open for the holiday shopping season. They have decided to run it themselves calling it now the Movies at the Mall.
Like Hollywood movie heroes, owners of the Glenwood Springs Mall are bucking the national chains this time and running the theater themselves. If they remodel it, owners figure, they will come.
“It was an effort, and it will be an effort that really pays off,” said mall general manager Sonia Davis, who headed up the effort to reopen the theater.
Read the whole story in the Aspen Daily.
I suspect the mall suffered a decrease in foot traffic with the closing of the cinema, which hurt the entire mall, but the theater operators probably weren’t making enough to cover the overhead costs, such as mall rent, plus competition from newer theaters.
It’s good to see the mall owners step up and run it. It’s a win-win situation for them – more foot traffic and the opportunity to make money from space not currently earning any money. And at least they’re entrepreneurial. All too often mall owners just act as landlords raising rents while businesses move out, and soon they’re left with an empty mall and no revenue.
Another Carmike closure,Do they ever open a theatre!