Screenvision announces new Long-Term agreement with Bow Tie Cinemas
Bowtie Cinemas up until recently proudly proclaimed “No Commercials” in all their advertising. This had been the best thing about Bowtie Cinemas, but now it appears they have struck a deal with Screenvision to bring pre-show entertainment and advertisements to there cinemas. Hopefully they will use this new revenue stream to update their complexes.
As part of the agreement, Screenvision holds exclusive screen advertising sales representation rights for Bow Tie’s early and late preshows. The deal also provides Screenvision with the rights to sell in-lobby screens and promotions. Bow Tie Cinemas has a large stake in screens across top markets nationwide, with 67 percent in the top 20 DMAs, including New York, Denver and Baltimore.
“The top notch quality and compelling content within Screenvision’s digital preshow, along with their reputation as leaders in technology and service within the cinema advertising community, have made Screenvision a natural partner for Bow Tie,” said Joseph Masher, CEO of Bow Tie Cinemas. “We anticipate that this new deal and the digitizing of our screens will lead to a more rewarding, entertaining, and high quality experience for all our moviegoers.”
Now a question, has anyone’s movie going experience been made rewarding or more entertaining due to ads shown on screens?
Read the full story at Box Office.