Stimulus Tuesdays at Carmike
COLUMBUS, OH — Carmike Cinemas is trying to lure in customers with $1 refreshments on Tuesdays.
So Carmike Cinemas, a movie theater chain that operates 2,276 screens in 36 states, is trying out a Tuesday-night stimulus plan: Starting March 10, Carmike Theaters will sell 16-ounce sodas and 46-ounce popcorns for $1 each.
Drastic cuts in concession prices are rare because the snack bar is where movie theater companies make the most profit. And Carmike’s concession results haven’t been so hot lately; with third-quarter sales dropping 8.3 percent to $41.8 million, though a Carmike spokesman said the decline was due to the closure of 20 underperforming theaters. (The company reports fourth-quarter results on March 16.)
Read the full story in the New York Times