Screenvision strikes deal with Marcus
Signifying a possible loss of power for industry leader National Cinemedia, Screenvision stole away the contract for Marcus Theatres' in theater advertising business.
While other media are plodding or imploding, digital out-of-home video is steaming ahead with plans for expansion and positive earnings results. In the latest deal, Screenvision signed up Marcus Theaters, the nation’s seventh-largest theater chain—adding 675 screens at 55 locations to its national cinema advertising network, including heavy concentrations in Chicago and Minneapolis.
Marcus Theatres switched to Screenvision from its main rival, National CineMedia, signaling intensifying competition between the two for cinema ad partners. However, NCM had good news of its own, announcing strong results for the fourth quarter of 2008.
Read more at the Media Daily News.