AMC to upgrade several screens for RealD

posted by moviebuff82 on March 31, 2009 at 4:45 am

According to BizJournals, AMC Entertainment plans to upgrade some of its theaters with RealD technology, starting with the release of “Monsters vs. Aliens”.

AMC Entertainment Inc. will add as many as 1,500 of RealD’s 3D-enabled screens to its theaters in the United States and Canada.

Kansas City-based AMC said in a Thursday release that the rollout of the screens already has started and that it is adding more monthly.

Comments (7)

moviebuff82
moviebuff82 on March 31, 2009 at 6:54 am

Not only that, but AMC is also teaming up with Sony to install most of its screens with the SXRD 4K technology, which will eliminate the need for film by the year 2012 (rollout will begin in the second quarter of 2009).

markp
markp on March 31, 2009 at 4:47 pm

Yippie, everyone just cant wait to eliminate film. Well, I just started doing digital at the theatre I work at this past week. If thats the future of movies, then I’m done (and not only because I wont have a job), but because you can have it. Its too bright, too antiseptic for my taste, and the colors dont seem life like. As I’ve said many, many times, give me good old 35 or 70 MM and THAT’S how movies should be!!!

CinemarkFan
CinemarkFan on March 31, 2009 at 8:35 pm

I agree Movie534. I think we all should band together and start writing to cinematographers and directors, and get them in on Robert Weisgerber’s “Super Dimension 70” system, which projects 70mm film at a display rate of 96 images per-second without projection weave or flicker. The best thing is that no new construction or costly conversion is needed. And you don’t pay for the projectors, you rent them from the Super Vista Corporation for the duration of the film’s run.

Ah, we need to get this to Chris Nolan ASAP.

CinemarkFan
CinemarkFan on March 31, 2009 at 8:38 pm

Oh, and I should tell you, the system is suited for screens 50-80ft wide with side-masking. So this means that unless some new AMC theaters have side-masking on their screens, they would be out of luck. But again, the filmmakers need to know about this. And even if Michael Bay is the one to step up to the plate, then so be it.

Giles
Giles on April 1, 2009 at 3:44 am

well let’s see if AMC can hook up Sony’s digital system and display an image on the curved 70 foot screen at the Uptown Theatre here in Washington DC – that will be the real test.

CinemarkFan
CinemarkFan on April 1, 2009 at 6:22 am

Or the curved screens at the Seattle Cinerama or the nearby Pacific Place.

ajaychaubal
ajaychaubal on April 28, 2009 at 7:49 pm

I dont agree with Movie 534,I think digital cinema is the best thing to have happened to the movie industry.Just see how each segment connected with cinema stands to benefit by goining digital.

For Producer

Nominal one time investment for Digital Prints. Possibility of releasing old filims also. Early release in all centres protects film from piracy and adverse publicity.As opposed to optical prints which deteriorate in quality,digital prints will have virtual life.Digital content protection software restricts piracy. Producers are able to experiment with newer genres of cinema. A wide release ensures early recovery of money.

For Exhibitor
Digital Distribution reaches even C and D Centres on day of release
No investment for Digital Prints. No hassles such as bad quality prints, delivery dates etc.Maximizes a films theatrical potential in the initial period thus increasing revenues.Provides access to newer variety of cinema. Decreased expenses on account of running cost of theatres

For Nation
Savings of foreign Exchange in importing film stock. Increase in cinema collections means increased entertainment tax revenues.Curb on piracy will increase cinema collection.Production of more films will increase cinema collections

AUDIENCE
NATION – Savings of foreign Exchange in importing film stock
Audience in C and D centers will get access to new releases on day of release Increase in cinema collections means increased entertainment tax revenues
Durability
of
Media As opposed to optical prints which deteriorate in quality,digital prints will have virtual No expenses on reprints in case of a hit film and no loss in case of a flop No hassles such as bad quality prints, delivery dates etc Good and uniform viewing experience Good quality prints shall result in increased collection
Curb on Piracy Digital content protection software restricts piracy No expenses on reprints in case of a hit film and no loss in case of a flop Maximizes a films theatrical potential in the initial period thus increasing revenues Access to good quality theatre viewing in the early part of a films life Curb on piracy will increase cinema collection
Promoters Niche Cinema Producers are able to experiment with newer genres of cinema No risk situation since investment in prints and copyright in minimal Provides access to newer variety of cinema Provides access to newer variety of cinema Encourages film production and enchances revenue potential
Promotes regional
specific films Golden opportunity to invest in regional films Generates newer revenue streams Provides access to newer variety of cinema Provider access to newer variety of cinema Encourages film production and enchances revenue potential
Lower Break
Even Point A wide release ensures early recovery of money Early recovery of investments in copyright print and publicity Decreased expenses on account of running cost of theatres Encourages producers to make good and meaningful cinema Production of more films will increase cinema collections

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