Let’s go to the movie theater for some radio

posted by Michael Zoldessy on April 30, 2009 at 7:50 am

LOS ANGELES, CA — We’ve seen all sorts of events migrate to movie theaters and now radio is trying to boost its profile.

Movie theaters are no longer just for the movies. Now, thanks to digital technology, you can go to your local multiplex for concerts, sports events, opera — even, as strange as it may seem, a radio program.

Radio aficionados will convene around the silver screen tonight when Ira Glass hosts a special two-hour edition of his weekly public-radio series “This American Life,” which will be beamed via satellite to more than 400 theaters nationwide. It’s the second time the show has been offered in movie theaters by NCM Fathom, a division of National CineMedia. The first was last May.

Could another fading medium like print move to theaters somehow next?

Read the full story at the Los Angeles Times.