Fox won’t foot 3-D glasses bill
In a move that’s angering theater owners, Fox is expecting theaters to cover the cost of 3-D glasses for their 3-D films.
On Tuesday, Fox said that it wasn’t going to pay the $1-million-per-movie cost to supply theaters with 3-D glasses for the studio’s upcoming in-your-face films like this summer’s Ice Age: Dawn of the Dinosaurs. Instead, Fox wants the movie theaters to pay for them. Understandably, multiplex owners aren’t too happy about the extra cost, and many are considering revolting by only showing Ice Age 3 in 2-D, which could massively cut into the film’s box-office revenues.
Read the full story in Business Insider.