Ford pushes its charitable efforts at the movies
A sign that the theater advertising medium is getting more powerful with rising numbers in the seats, Ford is doing a major campaign.
Ford Motor Co. has launched a nationwide advertising blitz touting its charitable giving as a way of further distinguishing itself from its cross-town rivals.
The two-minute video is being shown before “G” and “PG” rated films in 1,700 movie theaters across America. It highlights the philanthropic work of the Ford Motor Co. Fund — both its financial contributions and the thousands of hours of volunteer work performed by Ford employees on company time.
Read more in the Detroit News.