Ford pushes its charitable efforts at the movies

posted by Michael Zoldessy on May 19, 2009 at 10:40 am

A sign that the theater advertising medium is getting more powerful with rising numbers in the seats, Ford is doing a major campaign.

Ford Motor Co. has launched a nationwide advertising blitz touting its charitable giving as a way of further distinguishing itself from its cross-town rivals.

The two-minute video is being shown before “G” and “PG” rated films in 1,700 movie theaters across America. It highlights the philanthropic work of the Ford Motor Co. Fund — both its financial contributions and the thousands of hours of volunteer work performed by Ford employees on company time.

Read more in the Detroit News.

Comments (1)

moviebuff82
moviebuff82 on May 30, 2009 at 12:44 pm

Thank god Ford is doing it and not GM or Chrysler.

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