Imax fans try out enhanced theater experiences at North American theaters

posted by moviebuff82 on June 12, 2009 at 7:45 am

To compete with Imax, some cinema chains are rolling out their own large-format options.

The steady stream of Hollywood films flowing through Imax theaters, combined with the development of a digital projection system, have resulted in a dramatic expansion of Imax’s commercial theater network in the last year. With many of the best locations off-limits due to exclusivity agreements between Imax and customers, some cinema chains have come up with their own large-format-style auditoriums.

Read more in the Wall Street Journal(reg rqr’d).

Comments (6)

MovieTix86 on June 12, 2009 at 12:03 pm

Cinemark XD (Extreme Digital Cinema, formerly XD3):
Cinemark Press Release

Jon Lidolt
Jon Lidolt on June 12, 2009 at 2:04 pm

We already have an extreme digital experience here in Toronto at one of the downtown AMC auditoriums. It too has a huge floor to ceiling screen, super-duper sound and very high resolution digital projection that bests the new Imax digital format. AMC calls their experiment: ETX (Enhanced Theater Experience). Looks to me like the Imax corporation goofed big-time. Couldn’t they figure out that any cinema chain with some smarts could easily duplicate, or top their mini-Imax digital installations? It’ll be interesting to see how this all plays out.

longislandmovies on June 12, 2009 at 7:49 pm


MPol on June 13, 2009 at 1:54 am

Without knowing the facts, it sounds like a disaster in the making. Just saying…..

KingBiscuits on June 13, 2009 at 9:42 pm

The Wehrenberg chain installed the Mega Screen at some of their theatres. One of these claims to be the biggest screen in the Midwest.

MovieTix86 on June 14, 2009 at 8:44 pm

Here is a more complete article from the same site (registration not required): View link

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