Imax fans try out enhanced theater experiences at North American theaters
To compete with Imax, some cinema chains are rolling out their own large-format options.
The steady stream of Hollywood films flowing through Imax theaters, combined with the development of a digital projection system, have resulted in a dramatic expansion of Imax’s commercial theater network in the last year. With many of the best locations off-limits due to exclusivity agreements between Imax and customers, some cinema chains have come up with their own large-format-style auditoriums.
Read more in the Wall Street Journal(reg rqr’d).