Monogram wants to work with independent theaters

posted by independentfilm on June 15, 2009 at 7:45 am

Theatre owners face mounting pressures from several different directions. Independent theater owners are facing issues that they have never faced before. Now, theatres are being asked to invest in digital systems to accommodate a new standard set by the studios, DCI .

The initial costs for converting theaters to digital are high: up to $150,000 per screen or more. While a theater can purchase a film projector for US$50,000 and expect an average life of 30-40 years, a digital cinema playback system including server/media block/and projector can cost 3-4 times as much, and is at higher risk for component failures and technological obsolescence.

Experience with computer-based media systems show that average economic lifetimes are only on the order of 5 years with some units lasting until about 10 years before they are replaced.

We are offering a distinct product set which can fill your screens and provide a proper film rotation. Monogram wants to help you reach your income potential.

We are offering the following;
1. A new film every week during non-peak Hollywood release times.
2. No minimum guarantees .
3. Having only to pay a 40% revenue share to the distributor.

We are offering feature films in the following genres;
1. Genre and exploitation films.
2. Special interest films.
3. Family Orientated product.
We want to partner with you
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Comments (3)

Giles on June 15, 2009 at 11:26 am

until more studios actually release ‘films’ digitally – I don’t think all the theatres should jump on board. If digital is to survive, all the studios (major and independent) should make all the product playable on all the digital projection systems. A chain like Landmark that books independent, foreign and documentary features can’t feasibly convert if not everyone’s on board – it’s counterintuitive.

markp on June 16, 2009 at 8:07 am

I’ve been preaching this since this whole digital thing came on board. I’m running a Simplex projector in one theatre from the 1940’s, and the thing never misses a beat. I also run this new digital crap, and if something ever goes wrong, where do you begin. Long live 35 and 70 MM.

MPol on June 17, 2009 at 9:10 am

Without knowing the facts, it sounds as if both of your arguments have merit, Giles and movie534.

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