Small growth for theater advertising

posted by HowardBHaas on June 18, 2009 at 3:47 pm

Despite the economy, there was still growth in cinema advertising.

Revenue from advertising in U.S. movie theaters grew just 5.8% last year, marking the slowest gain in the seven years that such statistics have been kept.

Still, the Cinema Advertising Council, which is expected to release its 2008 report Monday, can boast of an ad industry still showing growth while most others are not.

Read the full story in the Hollywood Reporter.

Comments (5)

Taxi
Taxi on June 18, 2009 at 7:46 pm

What happened to all the outrage about ads before the start of movies? Where are the threats of boycotts? Where are the angry mobs? It seems that the advertising has been accepted as part of the moviegoing experience for all the major theater chains. Personally I will put up with a few ads in an otherwise enjoyable theater, than have no advertising in a theater that is poorly managed and operated.

tom

longislandmovies
longislandmovies on June 19, 2009 at 6:14 am

The day we put up an ad is the day we close our doors..Never happen.

HowardBHaas
HowardBHaas on June 19, 2009 at 11:50 am

Myself, I hate the ads, the preshow, in US movie theaters.
Mr. Kent, ads aren’t the only reason, but rather than “angry mobs” or threats, there is reduced attendence by adults.

MPol
MPol on June 19, 2009 at 3:23 pm

Ads seem to be everywhere—they can’t be avoided.

However, ads and previews can and probably do have at least one benefit: they enable moviegoers who straggle in afew minutes late to get settled and seated so they won’t end up missing any of the scheduled feature movie screening.

Reduced attention by adults is also a factor.

moviebuff82
moviebuff82 on June 22, 2009 at 9:48 pm

I agree. At the AMC in Rockaway, two HDTVs separated by the AMC logo show the same ads that the theaters show before showtime. Don’t forget that the movie starts “10-15 minutes following the showtime”, which includes mostly trailers, not the 20-minute preshow. At the Clearviews, they sometimes show a preshow as well as slides before the main film. Regal also does this too.

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