3-D starting to look flat
This piece in the Los Angeles Times suggests the excitement surrounding 3-D films is beginning to cool down.
As more movies play in digital 3-D, there’s evidence that audiences are becoming less interested in the ballyhooed format that many in Hollywood have predicted will stem the long-term erosion of theater attendance.
Box office data for “Ice Age: Dawn of the Dinosaurs,” which opened last Wednesday, shows that theaters with at least one screen playing the film in 3-D generated on average, 1.4x as much in ticket sales as those that only showed the picture the old fashioned 2-D way. (A breakdown by individual screens within multiplexes was not available.)