“Avatar” trailer tickets available today
In an interesting move, there will be an exclusive IMAX trailer for the upcoming James Cameron film “Avatar” that hits select screens Friday. Free tickets for the trailer are available online starting today.
Free tickets will be distributed online starting Monday for special Imax presentations of a 16-minute trailer for the 3D sci-fi action movie “Avatar.”
The extended trailer of the 20th Century Fox film, featuring an on-camera intro by director James Cameron, hits 101 Imax venues in the U.S. and Canada on August 21 in a promotional push that was announced at the recent Comic-Con International confab in San Diego. On the same date, theaters worldwide will begin showing 2D and 3D “Avatar” trailers of more conventional length.
Read the full story at Reuters.
Thoughts on the film or James Cameron aside, generating interest for a film in this way seems like a positive move that brings a bit more glitz to the exhibition process than we’ve seen lately.