Movie theatre directory ads going the way of the dinosaur
For those of us who grew up getting our information about what film was playing where by reading the movie directory and display ads in the local newspaper, this source is rapidly disappearing as the big chains especially are withdrawing print advertising in favor of web-based and other electronic sources. Those who use these sources, especially those who use newspaper archives for research purposes, a source of information and nostalgia may cease to be available sooner than we may may realize.
Looking to cut costs, the theater chains are instead directing consumers to their Internet sites or third-party sites, like Fandango, Moviefone or Flixster, which offer those listings for free and make money from the fees they charge for selling advance tickets to movies. Many of those sites also feature film reviews and movie trailers.
The effort may be gaining some traction, as U.S. Internet traffic to AMC’s Web site rose 21 percent in July compared with a year ago, according to comScore Inc., while visits to Regal’s Web site were up 18 percent.
More information at Urban Citizen.
This was discussed here about a year and a half ago in this story.