Promotion causes spike in Tuesday moviegoing
Some theaters in New Jersey are cashing in on a partnership with a local cable company that’s suddenly selling out screenings, on Tuesdays.
As a way to get people to switch to its Triple Play option of phone, cable and internet services —or keep customers from defecting to rival FiOS — Cablevision began offering a rewards card that included two free movie tickets a week. The tickets were only good at Clearview Cinemas, a Cablevision subsidiary, and valid only on Tuesdays.
Clearview officials won’t say how much attendance has increased, but on recent Tuesday nights in towns like Madison, Parsippany and Red Bank, the lines of moviegoers spilled onto the sidewalk. Popular films at theaters in some towns routinely sell out — almost unheard of before.
Read the full story in the Star-Ledger.