Santa Monica wants assurance older multiplex will be closed before OK'ing new one
SANTA MONICA, CA — According to this article in the Santa Monica Daily Press, the City Council wants AMC to guarantee that it will close its existing Broadway 4 theater before it approves construction of an twelve screen cinema a block away to prevent an overabundance of theaters in the downtown area; otherwise it will entertain a rival proposal from Pacific Theaters.
In a local market filled with outdated theaters that have long fallen behind the trends of stadium seating and state-of-the-art technology, cinema giant AMC is hoping to enliven the movie-going experience.
The only thing standing in the way is whether the company can guarantee city officials that its current movie house on the Third Street Promenade just off Broadway will be put out of commission once the replacement is constructed just a block north.
Read more at the Santa Monica Daily Press.