Santa Monica wants assurance older multiplex will be closed before OK'ing new one

posted by CSWalczak on September 16, 2009 at 10:45 am

SANTA MONICA, CA — According to this article in the Santa Monica Daily Press, the City Council wants AMC to guarantee that it will close its existing Broadway 4 theater before it approves construction of an twelve screen cinema a block away to prevent an overabundance of theaters in the downtown area; otherwise it will entertain a rival proposal from Pacific Theaters.

In a local market filled with outdated theaters that have long fallen behind the trends of stadium seating and state-of-the-art technology, cinema giant AMC is hoping to enliven the movie-going experience.

The only thing standing in the way is whether the company can guarantee city officials that its current movie house on the Third Street Promenade just off Broadway will be put out of commission once the replacement is constructed just a block north.

Read more at the Santa Monica Daily Press.

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Comments (3)

HowardBHaas on September 16, 2009 at 11:38 am

When was the Broadway 4 built? Is it historic?

CSWalczak on September 16, 2009 at 12:58 pm

According to its entry here on CT, only the facade could be historic as it is the front of the former El Miro theater (which also has an entry here). The existing theater was apparently built sometime in the 1980s.

ChrisWillman on September 20, 2009 at 1:42 pm

In the early 1980s, it was the Cine Theatre, a single-screen Spanish-language house. The interior was entirely gutted to build a Cineplex multiplex in the mid-‘80s. I don’t remember anything about the exterior being original or historic, either, but I could be wrong.

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