Up to 15,000 additional screens slated to get digital 3-D

posted by CSWalczak on September 24, 2009 at 10:40 am

At a “3-D Entertainment Summit” held in Los Angeles on September 16, major exhibitors were heartened to hear that financing was being made available to equip thousands of additional screens for digital 3-D films over the next five years. Currently, there are about 2,700 screens equipped for digital 3-D exhibition, a number which exhibitors believe seriously limits their profits from the increasing number of 3-D films studios are releasing. Still, some theater owners were skeptical that that the number of 3-D venues would increase as rapidly as projected.

To date there are only 2,700 3-D screens in North America, limiting the potential returns that studios can reap from the higher ticket prices from 3-D releases (moviegoers typically must pay an extra $3 to see 3-D films). With the new financing, that number is expected to grow by 4,000 by the of the year, or nearly 10% of all screens in North America.

Here’s the rest of the story from the L.A. Times.

Comments (7)

markp on September 24, 2009 at 11:27 am

Same old boring crap. Digital, digital, digital, ra, ra, ra, big deal.

BobFurmanek on September 24, 2009 at 7:18 pm

I’m on your side of this issue. But, in the case of 3-D, digital makes sense. There’s no chance of operator screw up when they don’t have to worry about lens adjustments, convergence, etc.

moviebuff82 on September 24, 2009 at 8:20 pm

But what happens if the computer goes haywire?

Lost Memory
Lost Memory on September 24, 2009 at 10:51 pm

You call tech support in India and stay on hold for three hours while the customers riot and wreck the movie theater. LOL

John Fink  (www.johnfinkfilms.com)
John Fink (www.johnfinkfilms.com) on September 25, 2009 at 8:52 am

Now they just have to worry about making GOOD* movies in 3-D. Surely there’s other uses for it besides animation, horror and concert films.

*Up and Coraline are excluded from this rant – but Final Destination…come on, it would have been crap in 2-D, I think the New York Times said it’s plot was about as complex as a text message – I couldn’t agree more. Same for the unwatchable, boring piece of garbage that was touted as 3-Ds next revolution, Monsters Vs. Aliens. This is why Pixar is successful, they create rich, well told stories with amazing detail that connect on every emotional level – if all films were as good as Pixar’s, people would be going to the movies twice a week. With that said the 3-D really didn’t do much to improve on Up. As for Coraline, it was the most innovative use of 3-D, playing with dimensions and telling a very strange (but extremely entertaining) story.

Giles on October 21, 2009 at 8:25 pm

when my neighborhood theatre – AMC Mazza Galleria get’s a 3D system I’ll be REAL happy – AMC get your butt in gear, Regal is fulfilling it’s promise… AMC’s committment and implementation is seriousily lagging.

Giles on October 23, 2009 at 4:43 pm

well… a Sony 4K systme DID debut this week at Mazza for ‘Saw VI’ – it is rumoured that Auditorium 4 will get a 3D system up and running come mid-November

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