The re-invention of the movie theater
Not all of us will agree that the changes are for the better, but an article by Martha Irvine of the Associated Press highlights the efforts of the movie theater industry to survive and thrive in the face of competition posed by the ever-increasing array of home-based entertainment. IMAX, 3-D, changes in available concessions, even theater and lobby design are are all efforts to attract the contemporary younger audience.
“Sometimes, it’s nice to have a wider screen, but I don’t think I gain that much by going to a movie theater anymore,” the 20-year-old student says. “Now, it’s more about convenience.”
Or as 26-year-old Michael Brody puts it: “I watch movies the way many people listen to music — anytime, anywhere, any way.” A freelance writer in New York who blogs about film, he used to go to the movie theater every week. Now he’s there once or twice a month, partly to save money and also because he doesn’t think most movies are worth the effort.
Read more here from Google News.