New screens coming to Rocklin, CA and Opelika, AL

posted by CSWalczak on January 18, 2010 at 3:37 pm

SANTA ROSA, CA — A former Mervyn’s store in Rocklin, CA, a suburb of Sacramento, is being converted into a 16-screen multiplex by the SR Entertainment Group. The $10 million complex is expected to open in September.

SR Entertainment Group has four theaters in Sonoma County, including Roxy Stadium 14 in Santa Rosa and Airport Stadium 12 near Windsor.

The group doesn’t release sales figures, but business is booming, Tocchini said. With consumers cutting back on travel, movies are an affordable escape, he said. New generation 3-D films such as “Avatar” are driving record attendance, Tocchini said.

There is more in the Press Democrat.

According to this brief item in the Ledger-Enquirer, Opelika, AL, about 54 miles northeast of Montgomery, will be the site of a 14-screen cinema to be built by Revolution Cinemas in the Tiger Town Shopping Center.