Four manufacturers of 3-D glasses vying for supremacy
NEW YORK, NY — As the number of screens equipped for 3-D expands and as the number of 3-D productions also increases, the vendors of the special glasses needed to see the dimensional effects are in a contest for market share. A recent article in the New York Times discusses the issue and compares the products of the four companies competing for adoption by film producers and theater owners.
The battle over what glasses patrons wear is a big deal because exhibitors are convinced that 3-D, while seeming like a gimmick now, will lure movie lovers away from their crisp high-definition widescreen TVs at home and back to the theater. But Maria Costeira, the chief executive of XpanD, believes the sky’s the limit: “Eventually, we’ll see 3-D movies on airplanes as well.”
The fight over the glasses may well intensify because TV makers are now pushing 3-D TVs for the home as a way to increase their sales of more expensive sets.
Despite the marketing effort, when it comes down to choosing a 3-D system, many exhibitors are making a decision based on one factor: Do they want to be in the cleaning as well as the movie business?
More here in the New York Times.