New theater to open in December in Scottsdale

posted by CSWalczak on October 25, 2010 at 7:45 am

SCOTTSDALE, AZ — IPic Entertainment of Boca Raton, which recently took over the operation of the Gold Class Cinemas in the U.S., has announced that it will be opening a plush new eight-screen theater in the Scottsdale Quarter in time for the holiday movie season. Amenities will include advanced digital projection and sound, premium food offerings, online reserved seating, and cocktail service.

IPic Theaters will transform Scottsdale’s movie-going experience to a gold-standard evening out thanks to amenities such as reserved online seating; complimentary valet parking; complimentary popcorn; as well as high-end food and beverage service throughout the film. The Scottsdale Quarter movie theater will house eight intimate auditoriums, each with two tiers of custom-designed plush seats, wall-to-wall movie screens and state-of-the-art digital technology.

“What makes the IPic experience unique is the additional activities and amenities we offer, making a night at the movies truly customizable for each and every movie lover,” said Hamid Hashemi, president and CEO of IPic Entertainment, which recently acquired the Gold Class Cinemas chain in the United States. “Our guests can enjoy their favorite movie in a relaxing and comfortable setting, with the option to come early for a great dining experience before or during the movie or to stay late and enjoy the theater’s after-hours ultra lounge, Salt.”

There is more in this press release.

Comments (1)

John Fink
John Fink on October 25, 2010 at 9:09 am

Wow – Gold Class was acquired with little press (not nearly as much press as it had when it entered the market place with the now famous $30 ticket!). iPic is run by the dude that used to run Muvico before he was ousted from the company which itself probably should have accepted AMC’s buyout offer years ago.

While I like the idea of options and Gold Class sounds like the type of place I’d go to celebrate my birthday or go see a movie that I really wanted to see in baller style (it wouldn’t be an all the time kind of experience for me, but it’s a nice option for date nights).

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