Cinemark expands, upgrades, and renames theater in Redding
REDDING, CA — The Cinemark Movies 10 has been rechristened the Cinemark Redding 14. One of the new screens is an XD screen, the name the company uses for its wider digital screens; in addition the company has upgraded the theater’s sound system and seating. Having made these upgrades to this theater, the company is now operating its other Redding theater, the Cinemark Movies 8, as a discount house.
Cinemark launched its XD concept in 2009 in 15 theaters. The company plans to open 25 more XD theaters this year.
“It’s the ‘wow’ effect when you walk into the building,” Meredith said. “It truly is an enhanced experienced.”
The full story is at Redding.com.