Another upscale multiplex opening in Scottsdale
SCOTTSDALE, AZ — Moviegoers in the greater Scottsdale area will have even more options before the end of the year. In addition to the new IPic theater, UltraStar Cinemas will be opening its new cinema at the Scottsdale Pavilions, which is a two million dollar renovation of the former UA Scottsdale Pavilions 11 which closed in 2009. The renovated cinema will have VIP amenities in six of the eleven screening rooms, and a dramatic front entrance and lobby area.
“We like to think we have the perfect moviegoing experience for everyone,” said Damon Rubio, UltraStar executive vice president of operations.
Movie theaters have long been among the most accessible forms of entertainment with a one-size-fits-all approach to serving customers on a first-come, first-served basis. Now, premium theaters have upgraded amenities but with ticket prices two to three times higher than standard cinemas.
There is more, including a link to a slideshow of the theater, at AZcentral.com.