Prima Cinema brings new releases straight to your home…for a minor fee
A California company, Prima Cinema, is rolling out brand new releases directly to your home for the cost of $500 in addition to a one time setup fee of $20,000.
Actually, as crazy as the price tag sounds, Prima Cinema, which has backing from Universal Pictures, as well as Best Buy, is probably the future. For a decade now, Hollywood has been inching closer and closer to simultaneous release of movies in theaters and home video, what’s called day-and-date. Some cable on-demand providers already offer limited day-and-date movies: Time Warner Cable charges about $7 to see indie flicks like I’m Still Here while they’re still playing at your local art house theater. Even for bigger pictures, the window between theatrical release and DVD release has been shrinking, and looks like it’ll be shrinking even more next year, when the major studios will supposedly be unveiling a new VOD window, between theatrical and DVD release, with a premium charge of around $20 to $30.
Read more in Entertainment Weekly.