Landmark spruces up the Piedmont Theatre

posted by CSWalczak on December 7, 2010 at 5:35 am

OAKLAND, CA — Landmark Theatres, which has been closing a number of theaters over the past year, has apparently decided that the ninety-three-year-old Piedmont Theatre/ is a keeper. The chain has installed new carpet and wall treatment and has improved the seating.

Landmark Theaters Vice President of Development Michael Fant, who oversaw the project, says the improvements were not aimed at boosting revenues, but were meant primarily to reward the loyal patrons who have been coming to the theater for decades. Landmark therefore tried to balance the old and new in making the design decisions.

“If we had changed the auditorium and made it a modern theater … the patrons that had been going there for years wouldn’t feel like it was the same place,” Fant said.

The full story is in the Piedmont Patch.

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Comments (1)

terrywade
terrywade on December 7, 2010 at 8:05 am

Has anyone been. I hear they put in new stage drapes but do they open and close. A friend told me they just stay open. Now I hope the Landmark gang can do the same thing at the Albany Theatre in Albany CA near Berkeley CA. This palce is very run down. I will not go see a film at the Albany. The place needs new seats a better sound system new rugs ect. Same with the Fox California in downtown Berkeley CA. When Landmark did the small remodel job for earthquake work only many years ago they put in a tiny screen downstairs and moved It forward. The curtains have been broken for many years both at the Albany and California. Landmark leases these two cinemas and maybe they can bring the remodel people over that just finished the Oakland Piedmont and start the badly needed work at the Albany & Fox California. Wow two bring back the large curved CinemaScope screen the Fox California once had!

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