Landmark spruces up the Piedmont Theatre
OAKLAND, CA — Landmark Theatres, which has been closing a number of theaters over the past year, has apparently decided that the ninety-three-year-old Piedmont Theatre/ is a keeper. The chain has installed new carpet and wall treatment and has improved the seating.
Landmark Theaters Vice President of Development Michael Fant, who oversaw the project, says the improvements were not aimed at boosting revenues, but were meant primarily to reward the loyal patrons who have been coming to the theater for decades. Landmark therefore tried to balance the old and new in making the design decisions.
“If we had changed the auditorium and made it a modern theater … the patrons that had been going there for years wouldn’t feel like it was the same place,” Fant said.
The full story is in the Piedmont Patch.