Modern struggles of the adult theater
Behind the Plexiglas at the Apex’s entrance, DVDs, snacks, and sodas are for sale. The cashier estimates that, on average, five customers an hour pay $10 to pass through the theater’s turnstile. Asked when to visit should one be looking for a crowd, he thinks for a second, takes a sip from his paper cup, and says: “About 1965.”
It’s a funny answer. But for the Apex’s owners, it points to an obvious problem: In today’s smut economy, they may as well be wearing powdered wigs and writing with quills. Porn consumers for decades now have been easily getting off in the privacy of their own homes, thanks to the boom of home-video technology in the 1980s and, more recently, the ubiquity of cheap, or even free, porn on the internet.