AMC introduces new, premium theater auditoriums
AMC is rolling out its ETX Format in theaters with a combination of packaged amenities.
AMC Theaters has announced a new way for movie goers to experience films on the big screen with the AMC Enhanced Theatre Experience (ETX).
This new movie-going experience will have:
– 20% larger screens
– An upgraded sound system
– 3D technology
– Digital projection
– 12 audio channels with 50,000 watts of power
ETX will debut in the United States on March 5th at the AMC Theatre at Downtown Disney in the Walt Disney World Resort.
Read more in Disney Dreaming.