Bow Tie Cinemas will use Technicolor’s non-digital 3D projection system
LOS ANGELES, CA — Twenty-five of Bow Tie Cinemas 150 current screens will be equipped with Technicolor’s recently announced 3D projection system which uses conventional 35mm projectors fitted with special lenses. The installation cost is said to be significantly less than that for new digital systems. Seven studios have agreed to support the alternative 3D format.
Technicolor says its film 3-D solution costs a fraction of what it would take to install digital projectors, which has enabled modern 3-D movies to be shown at most theater chains.
Technicolor’s solution costs about $4,000 to $6,000 to outfit an auditorium with a silver screen, plus a maximum $12,000 in rental costs per year for a specialized lens. Digital projection systems cost about $75,000 per screen.
“We’ve developed a high-quality solution that addresses the 3-D screen scarcity issue and allows exhibitors an affordable way to bridge the gap to digital,” said Joe Berchtold, president of Technicolor’s creative services business, in a release.
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