Ad revenue for movie theaters rises
Despite the economy, last year actually ended up as a positive year for movie theater advertising.
There were disparate results, however, by geography. Regional and national movie theater ads rose 5.4 percent compared with 2008, but local movie theater ads fell 9.6 percent compared with the previous year.
Because regional and national ads account for almost 80 percent of the industry total, the large decline in local ad revenue did not drag down the entire category.
Read more in the New York Times.