Prince Music Theater announces summer movie series
PHILADELPHIA, PA — The Prince Music Theater which has a long history as a former movie theater dating back to 1921, has announced that it will be screening movies all summer, including “Toy Story 3”. The theater’s management thinks that regular film showings will help the theater, which has been struggling financially, in keeping its books in balance.
The Summer Cinema Series is part of the Prince’s strategy to keep the theater self-supporting, to fulfill its mission, and to serve a broad constituency from all segments of the community. In addition to first-run features, the Prince will offer a rich mix of live musical performances interwoven with independent premieres, film festival favorites, documentaries, and special interactive events, both on the Alter Mainstage and in the Independence Foundation Black Box. Plans for live musical performances and additional film programming will be announced in the weeks ahead.
The Summer Cinema series is one part of a three-year Prince Renaissance Plan aiming to rebuild and restore the Prince to full operations and return to full production, with a new business model and multiple revenue streams. Screenings of ‘Toy Story 3’ will continue on a regular full movie schedule. Other first-run features will be opening at the Prince throughout the summer months.
The full story is inBroadway World.