Foreign forces transform Hollywood films
This article in theWall Street Journal discusses how global tastes are essential when deciding on which films to produce these days.
When director Adam McKay pitched a sequel to his 2004 hit movie “Anchorman,” he thought it would be a no-brainer for Hollywood.
The $20 million comedy, starring Steve Carell and Will Ferrell, grossed more than $90 million at the box office. But only $5 million of that came from ticket sales abroad. Viacom Inc.’s Paramount Pictures nixed the sequel this spring, fearing the comedy’s uniquely American brand of humor wouldn’t play abroad.