Theater chain to operate new theater on Ft. Bliss military base
EL PASO, TX — Southern Theatres LLC will be opening one of their Grand Theatre multiplexes in November near here, but you probably won’t see it listed on their website and, unless you have the right credentials, you probably won’t be able to see a film there. The new theater is planned to open in November on the Fort Bliss military base as part of the Freedom Crossing shopping center, a private/public development that is a definite departure from the traditional post exchange centers, as it will be a modern outdoor shopping plaza with many well-known national brand stores and restaurants, operating in cooperation with the Army and Air Force Exchange Service (AAFES), the traditional operator of PXs. According to a recent press release:
“The Grand Theatre at Freedom Crossing will include 10 screens, 35,453 square feet, and over 1,700 seats with plans for future expansion. Featuring high back stadium seating, the latest in digital projection including 3D capabilities, wall-to-wall screens, and expanded concessions, the theatre will offer an unrivaled movie going experience.
The Grand Theatre at Freedom Crossing will create a one-of-a-kind movie experience on a military installation,“ said George Solomon, Chief Executive Officer, Southern Theatres, LLC, operator of The Grand Theatre. "We are bringing the latest movie theatre technology and entertainment into the rapidly growing Fort Bliss community, and directly to the soldiers, retirees and family members, who deserve the best.”