Summer BO down 6% from last year
According to ABC News audiences are not going to the movies as much as last summer, due to rising ticket prices and a shorter summer.
Exhibitors charged an average $7.88 for summer movie tickets, up 4.5% from $7.54 last summer, NATO said. That compares with an almost 6% ticket-price jump between summer 2008 and last year, when the spread of premium pricing in 3D venues fueled a more dramatic inflation in moviegoing costs.
Hollywood marks its summer from the first full weekend in May through Labor Day, annually scheduling one of the season’s biggest pictures to bow on the first Friday. This year, Paramount — which tops seasonal market-share rankings with 19% and $775.5 million through Sunday — opened the $312 million, Marvel Studios-produced grosser “Iron Man 2” on May 7.