Pressure to go digital stresses small town theaters such as the Ganado Cinema
GANADO, TX — Since 1941, the Ganado Cinema has been entertaining its local residents, and its owner has kept the projectors humming. But just recently the theater’s owner, seventy-three-year-old, Alvin Svoboda gave in to the digital revolution and invested in the new equipment. The problem is, the new projectors have cost him his life savings and there is no assurance that that the investment will pay off as small theaters such his his do not qualify for rebates from the major studios as they cannot show new films for the required length of time.
“A lot of the theaters will have to throw in the towel eventually because they won’t be able to make the change,” said Byron Berkley, chairman of the National Association of Theater Owners of Texas.
The digital switch has been talked about since 2005, but real moves began last year with most major theaters chains making the costly switch, Berkley said.
The full story is in theVictoria Advocate.