Cinepolis travels North
posted by Michael Zoldessy on July 21, 2011 at 7:45 am
DEL MAR, CA — Another luxury brand is coming to the States but this time it’s coming from out of the country. Mexico’s leading luxury chain, Cinepolis, will be rolling out locations in Southern California. With so much competition already sprouting up the past few years in this market, it will be interesting to see how they position themselves.
Read more in the Hollywood Reporter.
There is a market for this kind of theatre since there isn’t enough spanish language theatres in southern California. However the announced ticket prices is too high for the average mexican.
The North American concept has nothing to do with Spanish-language films, denny906. It’s a luxury concept ala iPic/Gold Class…
Only problem is the execution is terrible. I reviewed the place for the San Diego Reader, and it’s a customer-service and presentation failure: http://www.sandiegoreader.com/weblogs/big-screen/2011/aug/12/danny-baldwin-rates-the-cinepolis-experience/