New Book about Samuel ‘Roxy’ Rothafel – “American Showman” 30% Discount

posted by Ross Melnick on April 17, 2012 at 7:20 am


Cinema Treasures is excited to announce the publication of a new book, “American Showman: Samuel ‘Roxy’ Rothafel and the Birth of the Entertainment Industry” (Columbia University Press, 2012) by Ross Melnick and a 30% discount for Cinema Treasures users and Theatre Historical Society members.

“Roxy” (1882-1936) built an enormously influential career as film exhibitor, stage producer, radio broadcaster, musical arranger, war propagandist, and international celebrity. He managed many of New York’s most important theaters, including the Regent, Strand, Rialto, Rivoli, Capitol, Roxy, and Radio City Music Hall, and was one of the nation’s most celebrated broadcasters from 1922-1935 on NBC and CBS.

He also helped engineer the integration of film, music, and live performance in silent film exhibition; scored early Fox Movietone films such as Sunrise (1927) and Street Angel (1928); pioneered the convergence of film, broadcasting, and music publishing and recording in the 1920s; and helped movies and moviegoing become the dominant form of mass entertainment between the world wars.

Regularly cited as one of the twelve most important figures in the film and radio industries, Roxy was instrumental to the development of film exhibition and commercial broadcasting, musical accompaniment, and a new, convergent entertainment industry. “American Showman” is the first book to examine Rothafel’s multifaceted career in film, music, and broadcasting.

“It’s about time that we are finally getting the full story of America’s most daring and successful showman…. Ross Melnick’s book is that rare combination of in-depth research and a great read. Finally, Roxy has received his due.” – Rick Altman, University of Iowa, author of Silent Film Sound


For 30% off US orders, visit and enter code AMEME.
For 30% off orders in the UK, Europe, Africa, Middle East, and South Africa, email .uk or phone (1243) 843-291 and use code AMEME.

“American Showman” is also available from Amazon – US and UKBarnes & Noble, and other retailers.


Comments (35)

HowardBHaas on April 17, 2012 at 3:47 pm

I’m sure it must be a wonderful book.

HenrySchmidt on April 17, 2012 at 5:11 pm

The 30% discount merely pays for UPS shipping ($11.25). Be sure to select “USPS media mail” when you order from Columbia, and you’ll pay only $29.65 total instead of $37.75.

From the preview pages on the Amazon site, I gather that the Melnick book is heavy on the detail (“the curse of scholarship,” we call it in academia). The man has certainly done his research, no doubt about it. Ben Hall’s “The Best Remaining Seats,” in which Roxy holds a central position, is probably more accessible for the typical reader, and there are other books specifically on Samuel Rothafel. I’m fortunate enough to own a first edition of the Hall book (c. 1961, o.p.), and I did see a movie at the New York Roxy in the late 1950s, long after its glory days with symphony orchestra in the pit. I don’t have much memory of the theater (it was awfully dark in there!), but it gives me small bragging rights in my dotage.

Having said all this, I’m probably going to order the book, because (as a retired professor myself) I’m willing to wade through the detail, and also because Roxy spent part of his early life in my adopted state, up in n.e. Pennsylvania (specifically, the area around Forest City and Carbondale in Susquehanna County, in the Northern Anthracite Field—-really the sticks, folks). I’m sure it will be money well spent!

Ross Melnick
Ross Melnick on April 17, 2012 at 11:20 pm

Thanks, Henry. I hope the book will be engaging for those inside and outside academe. It was certainly written with both audiences in mind. By the way, there is an examination (of course) of Roxy’s time in Carbondale and Forest City and the many other small cities and towns he lived and/or worked in before arriving in New York. I look forward to your thoughts! — Ross

paullewis on April 18, 2012 at 7:28 pm

I have to admit to a life long obsession with the legendary New York Roxy ever since,, as a young man I bought a copy of “The best remaining seats” by Ben M. Hall, which was a celebration of the famous theatre just after its unforgivable destruction. I never saw the Roxy and it remains to this day one of my greatest regrets. I’m sure this will be an interesting book.

richjr37 on April 19, 2012 at 8:57 am

I’m going to buy the Kindle edition for $16.49.

HenrySchmidt on April 27, 2012 at 5:54 pm

Book arrived today. Am plunging right in and will update from time to time. Looks good so far.

HenrySchmidt on May 18, 2012 at 12:58 pm

Finished book this week. Very thorough telling of Roxy’s life story: his life, like the book, ended too soon and leaves you wanting more. I even read the footnotes! Two comments, not intended to distract from the very positive aspects: 1) It’s a tad repetitive in spots, but Roxy had a busy career and there is a lot to cover; 2) More photographs, and higher quality reproduction, would have filled out the story considerably (publisher please take note!). Readers will certainly want to look up on this website the various theaters mentioned, and those with access to Ben Hall’s book, with its unparalled collection of period photos, will want it close at hand. Overall, a good read, especially for us theater geeks, and one which makes me regret again that I missed out on the glorious era it chronicles.

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DougJackson on October 5, 2017 at 5:39 am

Roxy was a true legend of film and radio. This book does a great job of painting the real picture of just how influential Roxy was to the advancement of these industries. From all of us here at Mesa Tow Truck Company, we thank you for your wonderful recommendation.

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alinamartin964 on January 9, 2018 at 1:58 am

Much obliged, Henry. I seek the book will connect with after those inside and outside academe. It was unquestionably composed in light of the two gatherings of people. Free Discount Codes Offers Coincidentally, there is an examination (obviously) of Roxy’s chance in Carbondale and Forest City and the numerous other little urban areas and towns he lived or potentially worked in before landing in New York. I anticipate your considerations!

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The first book devoted to Rothafel’s multifaceted career, American Showman examines his role as the key purveyor of a new film exhibition aesthetic that appropriated legitimate theater, opera, ballet, and classical music to attract multi-class audiences. Roxy scored motion pictures, produced enormous stage shows, managed many of New York’s most important movie houses, directed and/or edited propaganda films for the American war effort, produced short and feature-length films, exhibited foreign, documentary, independent, and avant-garde motion pictures, and expanded the conception of mainstream, commercial cinema. He was also one of the chief creators of the radio variety program, pioneering radio broadcasting, promotions, and tours. Los abogados de Kay y Pee

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