Movie trailers become a main event

posted by Michael Zoldessy on April 23, 2012 at 3:45 pm

A piece in the L.A. Times looked at the growing popularity of movie trailers thanks to the internet. What used to be an afterthought thrown into theaters for advertising, has now become an event on its own.

Comments (2)

MPol on April 23, 2012 at 5:53 pm

This is unfortunate, because movie trailers, especially nowadays, give away much too much about the film(s) that are being trailered. Not fair.

JohnRice on April 24, 2012 at 6:33 am

Up until the early 60’s I found trailers very entertaining, an enjoyable part of the movie going experience. Now they bore me to death! With every trailer that plays at the local multiplex I think to myself “I sure hope this is the last one!”

Of course with the pre-show video program that most chains now play which is nothing more than a twenty minute marathon of commercials (and more trailers!) masquerading as entertainment, you’ve already had it with mindless hype in surround sound and ready to see the feature.

Admittedly a big part of my problem is that most current movies aren’t aimed at me or my generation. Unlike the old days I have absolutely no interest in seeing the the great majority of coming attractions. I don’t even want to see their trailers! Thank God on DVD’s there is usually a way to skip the trailers (even if you have to jump through a few hoops to do it!).

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