Cinema City grew last year
Author: Ing. Juraj Misun, PhD. According to the press release the Israeli company Cinema City International saw a growth in admissions last year. The largest cinema exhibitor in Central Europe and Israel sold 2.5 percent more tickets compared to 2011. More than 36 thousand visitors found their way to a Cinema City site in one of the seven markets.
On the most important market Poland the admissions fell almost by 10 percent to 13.5 million. This drop was compensated on the home market in Israel, where the RavHen and Planet theaters sold 20 percent more tickets (4.42 million). With higher ticket prices, Israel will probably help the company to hold its profitability in 2012.
Admissions in Hungary grew by 6 percent (7 million) and after a bad year also the Czech sites of Cinema City had a good year (+9 percent; 3.9 million). Slovak Republic reported the same result as in 2011 (1.2 million), but in the site Cinema City Eurovea a shortening of running time occurs, which may be not a good sign for 2013.
A huge growth of 17 percent was reported in Romania, where the company invests massive. Cinema City sold more than 4.3 million tickets in Romania last year. While in Israel only two new sites are planned and in Poland four, in Romania 22 new theaters are under development, including four in the capital city Bucharest.
On another perspective market, Bulgaria, admissions grew to 1.7 million (+9 percent). Three sites will be opened in the next few years on this market, including one megaplex in the capital city Sofia.
In seven countries Cinema City International is currently operating 98 multiplexes with 952 screens and 186 000 seats. In 10 multiplexes the company also runs the 3D IMAX theatre. Organic growth plans for the coming years include 30 new multiplexes with almost 320 new screens.