How many trailers is too long?

posted by Michael Zoldessy on June 4, 2013 at 7:45 am

Building on the talk a few months back about theaters charging studios to run trailers, there is now talk amongst NATO to limit trailers to 2 minutes. Theater owners as well as patrons have voiced concerns over the growing length of the pre-show. There’s discussion as well on how far in advance of release trailers can run.