Honda gets involved with saving drive-ins

posted by Michael Zoldessy on August 13, 2013 at 3:52 pm

Large automaker Honda has put their money where their mouth is with their summer initiative, Project Drive-In. They’re launching a nationwide campaign to make people aware of the difficulties of converting to digital. In a month, by popular vote, they’ll be giving away five digital projectors to theaters in need.

With so many stories coming in about theaters closing because of digital, it’s refreshing to hear about a corporation getting involved.

Read more in Auto News or go to the official website.

Comments (2)

steelbeard1 on August 13, 2013 at 4:02 pm

I already voted for the oldest surviving drive-in in Michigan, the Hi-Way Drive-in Theatre outside Carsonville, MI.

MPol on November 12, 2013 at 3:48 am

The idea of a corporation like Honda getting involved in saving drive-in theatres by giving them free digital projection is new to me! If that’s really happening, then it’s fantastic (in a good way, that is.)!

You must login before making a comment.

New Comment